The L module (L: leadership) discusses what digitization is and what leaders need to pay attention to when digitizing. The L module consists of 4 sub-modules:
L1 –Governance: Digitalization Indicators, Governance Model, Vision-Mission, Sustainable Competitiveness, Board Structure & CDO, Digitalization Effects
L2 –Corporate Architecture: Targets, Market Model, Market-Product Architecture, Market-Product Maps, Strategy, Annual Programs, Digitalization Effects
L3 –Environment: Customers, Partners, Emplyees, Culture – Transparency, Infrastructure
L4 –Leadership: Expectations from the leader, Leader Dilemma, Change and Digitalization Compatibility, Digital Control Dashboard
In module B (B: business) how to shape digitization issues in the areas of customers, sales and marketing, brands, social media, etc. that are located in the ecosystem in the external environment are discussed. Module B consists of 4 sub-modules:
B1 –Marketing and Sales : Planning Process, Product-Market Matrix, Attraction of Sales, Business Development, CRM, Services, Supply Chain Management
B2 –Game Field: Partners and Channel
B3 –Social Media: Brand, Sense, Hearing, Interpretation, Usage, Big Data, Analysis
B4 –Common Value Creation: Social Responsibility
In the O module (O: operations) strategy, support units, R & D, campus and similar processes to increase the efficiency of internal processes are discussed. The O module consists of 4 sub-modules:
O1 –Strategy and Processes: Total Quality Management (TQM), Exellence Model, Project Process Management
O2 –Resource Management: ERP, Finance, HR (Competence, Soft Skills, Sales-driven reward), Legal, IT, Training, Fixed Assets, Building
O3 –R&D and Innovation: Product Development Gate Process, Measurement, Rewarding, Infrastructure, Open Innovation
O4 –Modern Campus: Smart Building, Enterance Systems, Heat Maps, Building Mng. Systems and Communication Infrastructure, Architecture Desing, Focal Spots, Attractor Points Laboratories, Social Areas
The T module (T: technology) discusses how digital technologies are shaped and what awaits the global business community. The T module consists of 4 sub-modules:
T1 –Infrastructure: Platform, Virtualization, Content Sensitivity
T2 –Cloud Computing: PaaS, SaaS, Big Data, Data Center
T3 –IoT ve I4.0: Things, Data Collection, Analysis, Cognitive, Cyber (Additive) Manufacturing
T4 –Security: Blockchain, Security, Data Storage, Data Exchange
